Hi, I'm Grace.
Let's get to know each other.
Believe it or not, it all started almost 10 years ago in a stuffy high school auditorium. On a whim, I decided to follow the lead of my friend group and enroll in my school's newspaper program. Little did I know, this seemingly small, thoughtless decision would spark a deeply held passion for storytelling and set me on a path for a career in digital marketing.
I was always the kid who loved school. (Yes, I still consider making flashcards good old-fashioned fun.) After graduating high school, I completed my undergraduate degree in advertising summa cum laude from a small western Pennsylvania college. Two weeks after wrapping my senior exams, I entered the field as a Digital Marketing Specialist for UPMC, a world-renowned health care provider.
I started my career in healthcare marketing during unprecedented times. My first day was in January of 2020, and three months later, the world changed as we knew it. As the pandemic swept the globe, it was a sink-or-swim moment for me. I dove right into the work. I streamlined workflows to produce content better and faster than we ever had before. I oversaw social media campaigns to amplify urgent health information to our communities. I also led SEO efforts on UPMC HealthBeat, a health blog which attracts 11 million users annually.
Since my turbulent first two years on the job, I've grown to be a leader on our content team. I've direct marketing projects from pitch to final publication and partner across our organization to serve as a central liaison for all digital content.
Outside of the office, I enjoy baking, watching anything on TLC, and spending time with my rescue dog, Rosie.