UPMC HealthBeat Newsletter Subscribers
Writing health news and editorial content for an audience of 2.5 million subscribers.
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Selected Work
Digital Content + Copywriting
From a subject line in your inbox to a headline in your feed, I turn complex health information into clear, timely content designed to earn attention, build trust, and make people want to keep reading.
Editorial + Health Writing
Email + SMS
Social Copy
Content Strategy
By the Numbers
Writing is only part of the job. I think about the audience, the platform, the moment, and what will actually make someone stop, open, read, click, or care.
Average Open Rate
Consistent open rates for UPMC HealthBeat email newsletters.
Creative Assets Delivered
Led the delivery of more than 1,400 creative assets.
Instagram Engagement
Increase in engagement during the first weeks after introducing a new creative and social strategy.
Writing Across Channels
Right message. Right format.
Good copy changes depending on where someone encounters it. My work spans long-form editorial, email, social, marketing copy, and short-form messaging, all with the same goal: make the message worth someone’s attention.
Editorial + Health Writing
Turning Trending Topics Into Useful Health Content
I've written dozens of timely SEO-optimized health articles inspired by emerging trends, audience questions, and conversations happening online. The goal: turn the topic people are already talking about into credible, approachable health information they can actually use.
Social + Real-Time Content
Writing for the Feed, Not Just the Brand
I keep a pulse on the topics, formats, language, and conversations shaping social platforms, then translate those opportunities into relevant health content. From breaking health news to cultural moments, I write copy designed to feel timely without losing credibility.
SMS Marketing
Making Every Character Count
I've written thousands of marketing SMS messages across health topics, services, and campaigns, distilling messages into concise, actionable copy built for a format where every word has to earn its place.
Copy + Social Strategy
Rebuilding an Instagram Content Strategy
In 2020, I began directing social strategy for an Instagram account that needed a new creative approach. By introducing platform-conscious creative and content designed around audience behavior, engagement increased 300% in the first weeks after publishing the new work.
Featured Work
UPMC HealthBeat Newsletter
I wrote the UPMC HealthBeat email newsletter for seven years, bringing timely health news and useful information directly to an audience of 2.5 million subscribers.
That means turning a wide range of health topics into subject lines, headlines, teasers, and editorial copy compelling enough to earn attention in a crowded inbox. The newsletter consistently averages a 50–60% open rate.
Audience
2.5M Subscribers
Average Open Rate
50–60%
My Role
Copywriting • Editorial • Content Curation
Format
Email Newsletter
Audience-First Content
Making room for stories that need to be told.
Health content isn't useful if it doesn't reflect the people it's meant to serve. I've advocated for content addressing the needs and experiences of communities that have historically faced barriers to equitable health care.
That work has included content exploring LGBTQIA+ health needs, empowering Black maternal health, and examining health disparities, with an emphasis on creating clear, respectful, and useful information for the audiences at the center of each story.
LGBTQIA+ Health
Black Maternal Health
Health Disparities
Inclusive Storytelling
What I Write
From long-form to 160 characters.
Different channels demand different voices, structures, and levels of attention. I adapt the writing to the audience and the medium without losing the message.
Editorial Articles
Timely, accessible health stories built around audience interests and emerging topics.
Subject lines, headlines, teasers, and newsletter copy designed to earn the open and keep the reader moving.
Social Media
Platform-aware copy ranging from health education to breaking news, trends, campaigns, and cultural moments.
SMS
Concise marketing messages and calls to action designed for a highly constrained format.
Campaign Copy
Messaging systems that connect individual creative assets back to a larger campaign idea.
Headlines + Hooks
Clear, compelling openings built to capture attention quickly without sacrificing accuracy.